determining pricing strategy

Forecasting sales and profit

commissioning / conducting market research

Providing co-ordinate promotional activities,

Managing and co-coordinating the sales force ( Note many larger firms will have a sales unit also which works alongside marketing department - this is a function of how many larger businesses are structured)

Order-taking

Encouraging the development of a marketing orientation throughout the organization.

Explain Consistency

2. Explain Marketing MIX.

Developing the Marketing Mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.

4 P’s ) Product features, quality, design, brand, size, packaging etc

Price payment period, price, allowances, credit determining pricing strategy terms

Place assortment, channels, inventory transportation, location

Promotion advertising, personal selling, PR, sales promotion

4. Product/Market expansion strategies:

1. New market segments for current products

2. Starting up new business

3. Increasing sales of current products

4. Offering modified products

Explain types of each expansion strategy.

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж. № 19 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09 Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.

1. Explain SBU.

А strategic Business Unit (SBU) is а unit of the determining pricing strategy соmраnу that has а separate mission and objectives and that саn bе planned independently from other соmраnу businesses.A SBU саn bе а соmраnу division, а product line within а division, or sometimes а single product or brand

a) The attractiveness of the SBU's market or industry and

b) The strength оf the SBU's position in that market or industry

2. Explain macro environment.

Macro Environment larger macro environment forces that offer opportunities and pose threats to the company

3. ExplainCombination line stretching

Product line length

a. Line stretching: adding products that are higher or lower priced than the existing line

5. Explain Apple company’s products determining pricing strategy as SBU. (iPhone; iPad; iPod; MacBook)

Сулейман Демирел атындағы колледж
Арнайы экономикалық пәндер және осы саланың өндірістік оқыту шеберлерінің әдістемелік комиссия отырысында қаралды ПӘК төрағасы: Прназаров Б.С. _____________________________ «___» _______________2014ж. № 20 емтихан нұсқасы 6 семестр Топ: Маркетинг 3-09 Бекітемін Директордың оқу ісі жөніндегі орынбасары Органова С.Т _____________ «___» 2014ж.


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Документ determining pricing strategy